Influencer commerce campaigns delivered through KAST.
A TikTok short-form virality campaign to expand K-beauty brand Manyo in Vietnam. Local beauty creator seeding plus 40 short-form videos delivered a 180% lift in brand search and 2.5M+ cumulative views.
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An 18-month long-term viral program with Vietnamese influencers. Sustained content exposure lifted makeup sales by 300–500 units per month while building local awareness and maximizing official store sales.
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KAST led the Vietnam-side promotion for the Korea–ASEAN Concert 2025, featuring Girls' Generation's Sooyoung and Vietnamese artist Duc Phuc. One mega and one macro TikTok influencer were deployed to lift show awareness and ticket interest.
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KAST planned and executed the #AwesomeChallenge TikTok campaign in Vietnam for K-pop artist ARrC — 10 mega, 50 macro, and 100 micro influencers driving 1,000+ organic hashtag posts.
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A TikTok content campaign for Vegemil — Korea's leading soy-milk brand — to grow awareness in Vietnam, featuring 6 local lifestyle, parenting, and healthcare KOLs. Native content tailored to each creator's format — product tastings, daily vlogs, expert reviews — created authentic touchpoints with Vietnamese consumers.
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Vietnam Beauty Summit 2026 brings together brands, manufacturers, clinics, experts, KOLs/KOCs, and consumers. KAST connected local influencer review shorts to brand trust, event virality, and social reach.
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